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Every social media platform is looking for ways to inject artificial intelligence features to make the experience better and keep you using that service for longer. LinkedIn is no different, and the brand has spent the last couple of years injecting new AI tools to keep you on its platform.
LinkedIn’s CEO has now shared that one of its tools isn’t as popular as the brand initially expected, and he has a theory on why. LinkedIn CEO, Ryan Roslansky, said in an interview with
Bloomberg
that the company’s AI-powered writing assistant for posts has proven less popular than the brand had expected.
“We have an ability where you write a post on LinkedIn,” Roslansky said. “We are not going to write it for you from scratch, but if you’re like, “Hey, help me make this sound better,” you can push a button and we can give you some suggestions. It’s not as popular as I thought it would be, quite frankly.”
His theory to why it hasn’t been a runaway success is that LinkedIn users don’t want to share content that is clearly AI generated. He says he believes users are more open to share AI-generated posts on rival platforms that aren’t as career-focused.
Roslanksy continued, “This is your professional reputation in general, which means that people are less likely to share anything on LinkedIn than they are somewhere else because the barrier is much higher. Oftentimes, when something comes across as being very AI-obvious on the platform, the rest of the community will call you out.”
Roslanksy specifies how he believes sharing AI-generated content to your TikTok or X profile is less likely to impact your reputation, and therefore your career. “People are watching the community and if they are using AI tools, they’re going back and making sure that it feels like there’s a human, authentic touch on top of it.”
LinkedIn’s CEO also shared how prospective employers are now looking for AI skills within job ads, and potential employees are beginning to add the skills to their profiles to help improve their chances of winning a role.
In the last year, job ads on the platform have seen a sixfold increase in the amount of mentions of AI as a necessary skill for the role. Users of the platform are now including “AI” as a skill 20 times more than they were this time last year.
Roslanksy also confirmed in the interview that the
brand’s recent job cuts
weren’t specifically about AI innovations. Microsoft, LinkedIn’s parent company, laid off over 6,000 workers in May, citing AI as one of the major factors for role cuts. Some of LinkedIn’s roles were cut during this wave of layoffs, but the CEO says none of the choices were made because of AI.
Microsoft is
rumored to be planning
thousands more job cuts in July. It’s thought these will most likely impact the company’s sales team.